Only companies that are media leaders in their industry can convince the most important customers and the best employees
in the long term.
Indeed is the #1 job site in the world and a global job matching and hiring platform. More people get hired on Indeed than any other site because we put job seekers first.
While Indeed already boasts a global media presence, they're constantly seeking fresh approaches to showcase their expertise to the public and increase visibility for the knowledgeable spokespeople.
Twenty-Eight suggested a mixture of Opportunity PR and Expert PR as a new approach for the job platform.
Within the first two months, Twenty-Eight secured over 500 media publications.
Indeed economist Annina Hering has been presented as a labour market expert in various interviews and articles together with other leading personalities and recognised institutions.
Leading media such as t-online, WirtschaftsWoche, Frankfurter Rundschau, Spiegel, Express as well as the news agencies dpa and AFP have reported.
In today's landscape, audiences connect with relatable personalities over faceless brands. Our Expert PR strategy puts your company's executives front and centre, positioning them as influential thought leaders in their fields.
Through daily media monitoring of your industry environment, we proactively develop positions that allow you to shape the media narratives and drive influential discussions.
We identify and distribute your company's news to the right audiences through the right media
Crises demand level-headed responses. Our proven expertise in crisis communications, honed through work with high-profile clients like law firms and political parties, ensures a poised, objective approach.
As a partner at your side, we constantly provide creative impetus with the aim of celebrating new successes
Reliable data and facts give your expertise the necessary credibility. We identify the necessary data and stage them through studies, surveys, or trend analyses in high-reach communication campaigns.
Some developments deserve special attention, which we achieve through exclusive press events.
Off-page SEO and PR go hand in hand. Through relevant PR stories, you can gain many valuable backlinks and increase the relevance of your website
Proactivity. As an extension of your team, we proactively seek new opportunities to amplify your messaging and achieve your PR objectives.
Creativity. Our storytelling prowess ensures your brand stays in the media spotlight, even during seemingly quiet periods.
Honesty. Open, honest communication at eye level – this is how we cultivate trustworthy, long-term relationships with our team and partners.
The process begins when you reach out to us through our contact form. We'll have a personal discussion to understand your company's goals and explore how our PR strategy can contribute to achieving them.
If a collaboration makes sense for both parties, we'll kick things off with a workshop. Here, we'll gain a comprehensive understanding of your company, define objectives together, and coordinate the path forward. Based on this, we'll develop a tailored PR strategy, create foundational materials, and design initial campaigns to quickly generate the desired reach and visibility for your brand.
Our passion lies in working with consumer-centric companies – whether product providers, service providers, or trading companies. We're particularly drawn to businesses and personalities with deep expertise and years of experience, but who haven't yet optimally showcased their knowledge and credibility to the public.
A well-crafted PR strategy is a long-term investment, but it delivers initial results quickly. From the outset, we identify opportunities for our partners to gain media attention. Therefore, you can expect to see your company featured in media publications shortly after our collaboration begins.
A thoughtful PR strategy positions your company as a sought-after voice in your industry and beyond. You'll receive continuous attention from the right target audiences – from trade media to the general public. This increased brand awareness builds trust with customers and talent, while also delivering tangible benefits like improved website visibility through valuable backlinks and a direct boost in new customers. PR lays the foundation for strong corporate positioning at every level.
We monitor and document daily whether and to what extent your company is being featured in media coverage resulting from our work. Additionally, we'll regularly evaluate the successes of the PR strategy together.
For our services, we work with monthly budgets starting from 7,500 euros. The specific investment level depends on your goals and requirements.
Benefit from our years of expertise, creative potential, and results-driven approach. Invest in a partner who operates at eye level to help you achieve measurable success in reach, reputation, and other business objectives.
The agency founders, Lukas von Zittwitz and Nils Leidloff, grew up in the same northern Berlin neighbourhood. Until the early 90s postal code reform, this area belonged to the delivery zone of post office 28. Although they met years later during their studies, this shared origin connected them from the start.
This deep-rooted connection persists today and influenced the agency's name: Twenty-Eight. It's an expression of their personal history and friendship, but also a mission: Just like post office 28 back then, they aim to connect people and content in an authentic, targeted way through their work. This seemingly random reference to their formative origins became an identity-defining trademark.